Coaches Count

There’s a coach in all of us—and the positive impact a great coach can have on a kid’s life is motivation enough to rally more adults to help get kids moving. Caring adults who coach have the ability to support and inspire kids to succeed both on the court (or field, or track) and off. That’s why we’re working with community partners to increase the quantity and the quality of coaches around the world.


We also work with our employees. The Nike Community Ambassador program gives Nike store employees around the world the opportunity to share their love of sport with the next generation. By volunteering in local schools and their communities, Nike Community Ambassadors aren’t just getting kids playing and moving today, they’re inspiring them to be active for life.


Girls Coaching Girls

Globally, girls still face all kinds of obstacles to getting—and staying—active. But thanks to the new Gurls Talk x Made to Play Fund, young women—like 21-year-old Mbali Dlamini from Zola, a section of Soweto near Johannesburg, South Africa—are stepping up to make positive change happen in their local communities.

Driving Equality Through Sport

As a kid growing up in Detroit, Anthony Johnson was always looking for positive role models, and he found them in sports. Now, as Head Coach at the Nike Detroit Community Store, he’s in a position to offer the same thing to kids just like him.

Why Sport Changes Everything

At Nike, we believe in the power of sport to change the world — but today’s kids are moving less and less. Here’s how you can help them get and stay in the game.