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    Coaches Count

    There’s a coach in all of us—and the positive impact a great coach can have on a kid’s life is motivation enough to rally more adults to help get kids moving. Caring adults who coach have the ability to support and inspire kids to succeed both on the court (or field, or track) and off. That’s why we’re working with community partners to increase the quantity and the quality of coaches around the world.

     

    We also work with our employees. The Nike Community Ambassador program gives Nike store employees around the world the opportunity to share their love of sport with the next generation. By volunteering in local schools and their communities, Nike Community Ambassadors aren’t just getting kids playing and moving today, they’re inspiring them to be active for life.

     

    Girls Coaching Girls
    Globally, girls still face all kinds of obstacles to getting—and staying—active. But thanks to the new Gurls Talk x Made to Play Fund, young women—like 21-year-old Mbali Dlamini from Zola, a section of Soweto near Johannesburg, South Africa—are stepping up to make positive change happen in their local communities.
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    Driving Equality Through Sport

    As a kid growing up in Detroit, Anthony Johnson was always looking for positive role models, and he found them in sports. Now, as Head Coach at the Nike Detroit Community Store, he’s in a position to offer the same thing to kids just like him.

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    Why Sport Changes Everything

    At Nike, we believe in the power of sport to change the world — but today’s kids are moving less and less. Here’s how you can help them get and stay in the game.

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    Inspiring Communities
    We know that sport has the power to move the world. And since research shows that active kids do better in every possible way, we're helping schools and communities set up and run programs dedicated to play and physical activity.
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    Kids are Made to Play
    Kids aren’t made to sit still, they’re made to play. But today’s kids are the least active generation in history, with only 1 in 5 kids globally getting the physical activity they need. Together with our partners, we’re unlocking kids’ potential through the power of sport and play so they can lead healthier, happier, more successful lives.
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    Making an Impact Across the Globe
    We believe in the power of sport to move the world forward, starting with kids. Kids who are active are healthier, happier and more successful in school and in their future careers. So we’re working with community partners across the globe to help get kids moving.
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