United by a Common Thread: Celebrating BHM Stories

For Black History Month, Nike has launched the Watch Us Rise… Until We All Win campaign alongside Common Thread, a series of short films showcasing how our stories and experiences are woven together. Celebrating a new vanguard of Black athletes and leaders around the world who define a collective legacy through the power of sport & culture, the series highlights how the connection between Black athletes across the world is uniting communities and building a foundation for the next generation to lead.

 

Narrated by Serena Williams, the first film in the series features athletes Ingrid Silva and Alex Thomas speaking their respective truths and showing the next generation what is possible when we believe our passions cannot be limited, and no barriers can hold us back. Watch us rise. Until we all win.

Watch the full series here.

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