Our Approach
to Building Community

We build community through our shared love of sport, and it all begins with the next generation. Our approach focuses on building more equal, inclusive and active communities; investing in the areas where we live and work; and engaging our employees in their communities.

Our 2025 Vision

Target Highlights
$125
M
invested to support organizations working to level the playing field and address racial inequality
2
%
of pre-tax income invested annually to drive positive impact in our communities
35
%
minimum increase in the number of employees who are engaged in their communities, through volunteering and donating to nonprofit organizations and schools
See All 2025 Targets

How We’re Doing

$89.8
M
invested to drive positive impact in communities in FY20
6700
Nike Community Ambassadors from 560 stores across 29 countries volunteered over 60,000 hours to get kids moving
$3.8
M
donated to 1,100 organizations by employees on Giving Tuesday in 2020, an 85% increase in total donations from 2019

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