At Nike, we’re building a diverse, inclusive team and culture. And our teammates are passionate about giving back to their communities — coaching kids, donating to important causes, speaking out against inequality and volunteering with local non-profits. Nike employees around the world continue to share their passion for sport and giving, bringing their purpose to life in their communities. We’re proud to support their efforts.
The Nike Community Ambassador (NCA) program gives Nike store employees around the world an opportunity to share their love of sport with the next generation. We believe that when kids can see it, they can be it, and by serving as volunteer youth coaches in their own communities, our employees are inspiring kids in their neighborhoods to stay active and engaged. Last year, more than 5,400 Nike Community Ambassadors — from 524 different stores across 24 different countries — volunteered more than 75,000 hours to coach kids in their communities.
Runner Steve Prefontaine said, “To give anything less than your best is to sacrifice the gift.” Through our Give Your Best platform, Nike and the Nike Foundation amplify employees’ giving efforts by matching donations to schools and charitable organizations up to $10,000 per year, per employee. For community sport-related organizations and the organizations we’re supporting through our Black Community Commitment, we match $2 for every $1 donated to further amplify the impact. And when employees volunteer, they receive a $10 credit per hour, up to $1,000 per calendar year, to donate to their cause of choice. Last year, employees globally donated $9.8 million (including funds matched by Nike) — and logged more than 147,000 volunteer hours — to more than 2,700 organizations through Give Your Best.
Nike is a global company, but we take a local approach to giving. And when we provide grants to organizations in the communities where we live and work, employees from across Nike volunteer their time to share their local knowledge and help decide who should receive support. Because no one knows what their neighborhoods need better than the people who live there. We take this innovative, employee-led approach to grant making for the Nike Community Impact Fund.