Nike celebrates International Day of the Girl by amplifying girls’ voices and sharing stories of how girls are changing the game.

International Day of the Girl is a day to celebrate the power of girls and reimagine a better world inspired by them. Girls are change-makers and International Day of the Girl is a time to showcase their achievements and redouble our collective efforts to change the game so that girls can reach their fullest potential – in sport and in life.

Girls Are Made to Play

Kids are Made to Play, but not every girl gets the chance to show what she’s made of:

 

  • Girls face unique barriers to play and sport – conflicting cultural messages, traditionally male-centered sport spaces and not enough female role models.
  • Girls drop out of sport at twice the rate of boys by age 14.
  • And in the U.S., girls get 1.13 million fewer sport opportunities than boys.

 

At Nike, we’re committed to helping change the game, not the girl. We’re reimagining sport for girls and making play more accessible and approachable – because the benefits are big. Through our Made to Play commitment, Nike works with community partners to remove barriers that get in the way of girls’ ability to play and expand opportunities by listening to the voice of the girl, supporting community-solutions and investing in inclusion-led coaching. Click here to find out more about Nike’s work to get more girls around the world active.

Elevating Girls’ Voices

To celebrate International Day of the Girl, Nike hosted Girls are Made to Play: A Conversation on Changing the Game. During the event, ESPN’s LaChina Robinson, Nike athletes Scout Bassett, Olivia Moultrie and Rayssa Leal, and girls from Made to Play community programs like America SCORES New York, Everybody Dance and Game Growers shared stories about how they got started in sport, and how adults can help change the game for even more girls.

 

Watch Girls are Made to Play: A Conversation on Changing the Game here.

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