We invest in play, because an active next generation means a healthier and more equitable future.
Research shows that active kids do better in every possible way — they’re healthier, more confident, and more successful in school and in life. But globally, only 1 in 5 kids gets the physical activity they need to thrive, and we know that some kids face more barriers to getting and staying active than others. That’s why we’re sharply focused on getting all kids moving through our global commitment, Made to Play. We believe play and sport should be safe, fun and designed for all kids — regardless of background, gender identity, ability or aspiration.
We support community partners that work with marginalized communities, help grow and train coaches to deliver positive and gender-inclusive play experiences for kids — and in turn, help remove cultural, social and economic barriers to participation, so that all kids can play.
Kids Need Opportunity
We know that all kids are made to play, yet not every kid gets the same opportunity to access and benefit from play and sport. We’re investing in inclusive programming that helps remove barriers for the least active kids, including girls, kids from marginalized communities and kids of all abilities.
Kids Need Coaches
We know that when it comes to getting kids excited about — and committed to — playing sports, a caring, trained coach can make all the difference. That’s why we’re working with our partners to train coaches to teach the fun and fundamentals of sport to make it more accessible and approachable globally, so more kids can see their full potential in the game and in the world.