Made to Play

Active Kids Do Better

Research shows that active kids do better — they’re more resilient, do better academically, are more engaged with their communities and more successful in their future careers. Yet this is the least active generation in history. Only 1 in 5 kids globally gets the physical activity they need (minimum of 60 minutes/day), and girls face even more challenges to getting — and staying — active than boys.

 

Through Made to Play, we’re pushing for a world where every kid has access to play and sport, especially in underserved communities. With sport, kids have the opportunity to discover their own potential. We’re making investments and working with partners around the world to expand opportunities and provide play- and sport-based programs to 17 million kids, so they can lead healthier, happier, more successful lives.

 

Kids Need Opportunity

We know that all kids are made to play, but not every kid gets the opportunity. We’re leading with inclusion and working with partners around the world to expand their reach and make sport more accessible and approachable for everyone. We’re providing gender-inclusive programming that’s grounded in the local community’s culture, so kids can reach their full potential both on the court (or field) and off.

Kids Need Coaches

When it comes to getting kids excited about — and committed to — playing sports, a good coach can make all the difference. That’s why we’re working with our partners to increase the quantity and quality of youth volunteer coaches across the globe. Together, we’re building tools to help train parents and other caring adults to become coaches and mentors who can support kid-centered play in their communities, which boosts confidence and success.

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