Inspiring the Next Generation of Female Athletes

On March 11, 2019, Nike gathered with more than 40 of the world’s top female athletes in Paris to unveil 14 National Team Collections and highlight new partnerships to champion women in sport.

 

“We believe this summer can be another turning point for the growth of women’s football,” says NIKE, Inc. Chairman, President, and CEO Mark Parker. “Our bigger ambition is for that energy and participation to extend into all sports. Nike’s commitment is to continue our leading support of competitive athletes, invest in the next generation at the grassroots level, and deliver more innovative and compelling product design for women.”

 

 

This commitment is highlighted by several key initiatives:
Supporting Elite Sport

In Paris, we announced a three-year partnership with UEFA Women’s Football. This builds on grassroots commitments to the sport and strong ties to elite level clubs and athletes. As an official partner, we are the match ball supplier for UEFA Women’s competitions. We also support the Together #weplaystrong initiative, UEFA’s five-year plan to cement football as the leading female team sport in Europe.

 

Nike continues to support elite football programs and standout female athletes worldwide. In basketball, we partner with the WNBA, FIBA, and the Chinese Basketball Association to grow the women’s game. At the collegiate level, we partner with more than 200 universities across the U.S. to support more than 25,000 top female athletes across multiple sports.

Inspiring Future Athletes at the Grassroots Level

We believe sport can change the world. To level the playing field, we address barriers to girls’ participation in sports with community partnerships and access to products that will help them play with confidence. In Paris, we partner with Sport dans la Ville to train female coaches and engage girls through sports ranging from football to boxing. Globally, we collaborate with Women Win and Gurls Talk to support rising female coaches who are inspiring the next generation of girls to get active. We also piloted a program to provide girls in need with products like the Nike Pro Hijab and Nike Classic Sports Bra.

Leading Sustainability

By embracing the challenge of working beyond finite natural resources, we are pushing the limits of creativity and design. This is already being done with mindful innovations. The Nike Plant Color collection uses plant-based dye, the new VaporMax2 Random uses excess Flyknit yarn for its upper, and Flyleather uses at least 50 percent leftover leather fibers.

 

Additionally, all Nike football kits are made from recycled bottles. Nike products like this have diverted more than six billion plastic bottles from landfills since 2010. Now, more than one billion plastic bottles are recycled into new Nike products per year. We’ve also been the top user of recycled polyester in the textile and apparel industry for five years in a row.

Recalibrating Sizing

We are dedicated to creating the best fit for the female form in football. In the design process for the 14 National Team Kits, we began by meeting with professional footballers from a variety of countries to hear their thoughts firsthand. Next, we did 4D scanning and motion capture in the Nike Sport Research Lab.

 

The Nike Spring/Summer 2019 high-performance bra collection echoes this focus on women’s precision engineering. Featuring 57 styles in sizes up to 44G, this collection enables women of more shapes and sizes and to get after it.

 

These are just two examples of how we are rethinking our approach to serving female athletes with a wide range of options for fit, support, feel, and style.