Investing in Play

Nike invests in play and sport for all kids, because an active next generation means a healthier and more equitable future. Through Made to Play, our global commitment to getting kids moving, we are working with local partners to increase girls' participation and train more coaches – particularly in marginalized communities.

Our 2025 Vision

Target Highlights
50
%
girls' participation through Nike community partners and programs aimed at getting all kids moving in our key cities and sourcing backyards
2
%
of pre-tax income invested annually to drive positive impact in our communities
See All 2025 Targets

How We're Doing

$89.8
M
invested to drive positive impact in communities in FY20
124
global partnerships with organizations focused on getting kids moving
6700+
Nike Community Ambassadors from 560+ stores across 29 countries volunteered over 60,000 hours to get kids moving

Related Reading