Research from the Women’s Sports Foundation shows that when girls connect with their coaches, they’re more likely to keep playing. Yet, of the 6.5 million U.S. volunteer youth coaches for kids 12 and under, only 30% of them are trained.
We know coaches need a confidence boost, too: Many don’t feel equipped to succeed. They’re stressed about last-minute practice plans; they played the sport themselves but don’t feel knowledgeable about working with kids; or they feel like they got roped into it and aren’t equipped or inspired.
That’s why Nike trains thousands of coaches each year through our Made to Play commitments and the Nike Community Ambassador program, and why we developed the How to Coach Kids free online training in partnership with U.S. Olympic & Paralympic Committee.