Breaking Barriers

Nike exists to bring inspiration and innovation to every athlete* in the world. Our Purpose is to move the world forward through the power of sport – breaking barriers and building community to change the game for all. *If you have a body, you are an athlete.

A message from our President & CEO, John Donahoe

Nike is a brand of hope and inspiration. We believe in the power of sport to bring out the best in people, and the potential of people to bring out the best in our world. Our Purpose guides us, because we believe progress is possible.



We invest in the power of people to move the world forward.


To protect the planet, we don’t wait for solutions, we create them.


Getting kids moving means an active next generation and a stronger future.