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    Purpose Moves Us

    We’re committed to creating a better, more sustainable future for our people, planet and communities through the power of sport.

    THE LATEST
    Why We Need Trained Coaches
    Coaches can make – or break – a kid’s experience with sport. At Nike, we’ve supported training for nearly 100,000 volunteer coaches around the globe. Here’s a look at the research into why training coaches is so crucial to kids.
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    Reuse-A-Shoe Turns 26
    Waste should not be wasted. It’s a simple concept and the foundation for a more circular economy.
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    Don't Change Your Dreams. Change the World.
    One coach is all it takes to start reversing the physical inactivity trend for kids. Meet the global change-makers inspiring others to take action and encouraging kids everywhere to dream bigger, brighter and further.
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    Guiding the Future of Design

    It’s a simple question with a complex answer: how can our product be recycled at the end of use? We understand that limited resources demand a transition to a circular economy, a world in which materials can be used and reused at their highest potential—and that’s why we created a Circular Design Guide.

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    Why Sport Changes Everything

    At Nike, we believe in the power of sport to change the world — but today’s kids are moving less and less. Here’s how you can help them get and stay in the game.

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    Click here to watch the full video with closed captions.

    Equality
    Equality isn't a game. But achieving it will be our greatest victory. Until we all win.
    We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.
    Learn more about our commitment to equalityArrow
    Future Varsity Leadership Training Program
    In January 2019, Nike launched the Future Varsity program, which provides leadership training to 14 young African Americans who are creating positive change in their communities. These young leaders are paired with mentors from inside and outside Nike to help advance their causes—from organizing charity basketball tournaments in Chicago to providing nutrition education to youth in New York City.
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    From Courts to Career
    W.I.N. gives retired WNBA athletes the opportunity to explore professional possibilities and transition into a career after basketball.
    Learn about the Women In Nike programArrow
    Communities
    Kids are made to play. Let's get them moving again.
    We know that sport has the power to move the world. And since research shows that active kids do better in every possible way, we’re helping schools and communities set up and run programs dedicated to play and physical activity.
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    Why Sport Changes Everything
    At Nike, we believe in the power of sport to change the world — but today’s kids are moving less and less. Here’s how you can help them get and stay in the game.
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    Driving Equality Through Sport
    As a kid growing up in Detroit, Anthony Johnson was always looking for positive role models, and he found them in sports. Now, as assistant head coach at the Nike Detroit Community Store, he’s in a position to offer the same thing to kids just like him.
    Learn more about Anthony and PeacePlayersArrow
    Making an Impact Across the Globe
    We believe in the power of sport to move the world forward, starting with kids. Kids who are active are healthier, happier and more successful in school and in their future careers. So we’re working with community partners across the globe to help get kids moving.
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    Manufacturing
    Creating the best product while respecting workers and the environment.
    How we make our products is as important as what we make. We work with suppliers who share our commitment to respecting the environment and factory workers.
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    Responsible Sourcing
    At Nike, we build long-term relationships with our suppliers because we know having trust and mutual respect supports our ability to create product more responsibly, accelerate innovation and better serve athletes*.
    Learn more about how we work with suppliersArrow
    Piloting a New Compensation Model
    We worked with Dara O’Rourke and Niklas Lollo from the University of California, Berkeley from FY15-18 to explore new methods to increase the value created in factories and share that with workers.
    Learn more about the researchArrow
    Environment
    Protecting the future of sport for all athletes*.
    If there is no planet, there is no sport. This understanding drives our North Star for sustainability – a future where all athletes* have access to safe places to play and train, enjoy sport and realize their full potential.
    Learn more about how we're protecting the environmentArrow
    Reuse-A-Shoe Turns 26
    Waste should not be wasted. It’s a simple concept and the foundation for a more circular economy.
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    Nike Joins UN Climate Change and Fashion Industry Charter for Climate Action
    To protect the environment for athletes* everywhere, we understand we have to make our own commitments and also catalyze others to stand with us.
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    Measuring Our Value Chain Footprint
    Minimizing our environmental footprint involves understanding our environmental impacts—what they are and where they occur. We use that information to make data-informed decisions about our processes throughout NIKE, Inc. operations and our value chain.
    Learn more about Nike’s Value ChainArrow
    Product
    Zero compromise for sustainable innovation.
    We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow with zero compromises for sustainability, style and performance.
    Learn how we're designing with zero compromiseArrow
    Flyleather Earth Day Pack: Inspiring Love for the Planet Every Day
    Nike’s collaboration with Steven Harrington on the Flyleather Earth Day Pack, made with at least 50% recycled leather fiber, aims to inspire love for the planet on Earth Day and every day.
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    Vapormax Random: Turning Trash into Treasure
    The Vapormax Random started as a leftover—Flyknit yarn that we hadn’t found a use for. Nike designer Golnaz Armin started with this simple design challenge: Could we find a way to use this waste in a new shoe?
    Learn about the Vapormax RandomArrow
    “In the face of today’s challenges—from climate change to inequality to how we unleash the potential of the next generation—I believe we need our boldest dreams yet.”
    Mark Parker, Chairman, President and CEO of NIKE