Purpose Moves Us

Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.

Introducing Naomi Osaka’s Play Academy

Learn how Nike and the two-time Grand Slam champion are teaming up to help change girls’ lives through play and sport.


Equality isn't a game. But achieving it will be our greatest victory. Until we all win.

We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.

Kids are made to play. Let's get them moving again.

Kids are made to play. Research shows that active kids do better in every possible way. But only 1 in 5 kids globally gets the physical activity they need — and girls are less active than boys. Together with our partners, we’re helping to change that and get all kids moving so they can reach their potential and lead healthier, happier lives.

Creating the best product while respecting people and the environment.

How we make our products is as important as what we make. We work with suppliers who share our commitment to respecting the environment and people.

Protecting the future of sport for all athletes*.

If there is no planet, there is no sport. This understanding drives our North Star for sustainability – a future where all athletes* have access to safe places to play and train, enjoy sport and realize their full potential.

Designing for a better, more circular future.

We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow.
NIKE exists to progress sport. But in recent years, we also face a broader challenge: to protect sport itself.
John Donahoe, President and CEO of NIKE
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