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    Purpose Moves Us

    Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.

    THE LATEST

    FY19 NIKE, Inc. Impact Report Executive Summary

    Check out highlights from our FY19 NIKE, Inc. Impact Report in the Executive Summary.
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    FY19 NIKE, Inc. Impact Report

    The FY19 NIKE, Inc. Impact Report shares our progress toward our 2020 targets and priority issues.
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    A Letter From Our President and CEO

    "NIKE’s purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all. These are more than aspirations – they are foundational priorities that shape decisions across every aspect of our business."
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    For the Community, for the Environment: Nike’s Fully Refurbished Nathaniel Traz-Powell Stadium in Miami

    As part of an ongoing commitment to more sustainable sporting environments and a future where all athletes have access to safe places to play and train, Nike is unveiling the new, fully refurbished Nathaniel Traz-Powell Stadium, an iconic football complex at Miami Dade College’s North Campus.
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    Representing All Riders: The BIKETOWN Culture Collection 2019 Retrospective

    Nike designers collaborated with the NikeUNITED employee networks to make a special series of BIKETOWN bicycles throughout 2019, celebrating the diverse communities that make Nike World Headquarters and Portland, Ore., more inclusive and vibrant places to work and live.
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    Breaking Barriers Through Sport

    Every generation, athletes come along who are not just forces on the field, but drivers of global social change. Chris Mosier — the first transgender athlete to make a men’s U.S. National Team — is one of those athletes. Hear his story in the new documentary, The Chris Mosier Project, made in partnership with a Nike Pride grant.
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    Guiding the Future of Design

    It’s a simple question with a complex answer: how can our product be recycled at the end of use? We understand that limited resources demand a transition to a circular economy, a world in which materials can be used and reused at their highest potential—and that’s why we created a Circular Design Guide.

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    Equality

    Equality isn't a game. But achieving it will be our greatest victory. Until we all win.

    We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.
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    Breaking Barriers Through Sport

    Every generation, athletes come along who are not just forces on the field, but drivers of global social change. Chris Mosier — the first transgender athlete to make a men’s U.S. National Team — is one of those athletes. Hear his story in the new documentary, The Chris Mosier Project, made in partnership with a Nike Pride grant.
    Watch the filmArrow

    From Courts to Career

    Our "Women in Nike" program gives retired WNBA athletes the opportunity to explore professional possibilities and transition into a career after basketball.
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    Future Varsity Leadership Training Program

    In 2019, Nike launched the Future Varsity program, which provides leadership training to 14 young African Americans who are creating positive change in their communities. These young leaders are paired with mentors from inside and outside Nike to help advance their causes—from organizing charity basketball tournaments in Chicago to providing nutrition education to youth in New York City.
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    Community

    Kids are made to play. Let's get them moving again.

    Kids are made to play. Research shows that active kids do better in every possible way. But only 1 in 5 kids globally gets the physical activity they need — and girls are less active than boys. Together with our partners, we’re helping to change that and get all kids moving so they can reach their potential and lead healthier, happier lives.
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    Don't Change Your Dreams. Change the World.

    One coach is all it takes to start reversing the physical inactivity trend for kids. Meet the global change-makers inspiring others to take action and encouraging kids everywhere to dream bigger, brighter and further.
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    Why We Need Trained Coaches

    Coaches can make – or break – a kid’s experience with sport. At Nike, we’ve supported training for nearly 100,000 volunteer coaches around the globe. Here’s a look at the research into why training coaches is so crucial to kids.
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    Girls Coaching Girls

    Globally, girls still face all kinds of obstacles to getting—and staying—active. But thanks to the new Gurls Talk x Made to Play Fund, young women—like 21-year-old Mbali Dlamini from Zola, a section of Soweto near Johannesburg, South Africa—are stepping up to make positive change happen in their local communities.
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    Manufacturing

    Creating the best product while respecting people and the environment.

    How we make our products is as important as what we make. We work with suppliers who share our commitment to respecting the environment and people.
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    Responsible Sourcing

    At Nike, we build long-term relationships with our suppliers because we know having trust and mutual respect supports our ability to create product more responsibly, accelerate innovation and better serve athletes*.
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    Piloting a New Compensation Model

    We worked with Dara O’Rourke and Niklas Lollo from the University of California, Berkeley from FY15-18 to explore new methods to increase the value created in factories and increase compensation.
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    Environment

    Protecting the future of sport for all athletes*.

    If there is no planet, there is no sport. This understanding drives our North Star for sustainability – a future where all athletes* have access to safe places to play and train, enjoy sport and realize their full potential.
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    Climate and Sport

    Nike is taking climate action through Move to Zero, our journey towards a zero carbon, zero waste future. To understand how climate change affects all of us, we’ve partnered with expert researchers at the Climate Impact Lab to show the connection between a stable climate and athletic performance as well as a look at the future of our playing field – planet earth.
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    Changing the Conversation on Climate Change

    Noel Kinder, Nike's Chief Sustainability Officer, on Move to Zero and the future of sport.
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    Reuse-A-Shoe Turns 26

    Waste should not be wasted. It’s a simple concept and the foundation for a more circular economy.
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    Product

    Zero compromise for sustainable innovation.

    We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow with zero compromises for sustainability, style and performance.
    Learn how we're designing with zero compromiseArrow

    Flyleather Earth Day Pack: Inspiring Love for the Planet Every Day

    Nike’s collaboration with Steven Harrington on the Flyleather Earth Day Pack, made with at least 50% recycled leather fiber, aims to inspire love for the planet on Earth Day and every day.
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    Vapormax Random: Turning Trash into Treasure

    The Vapormax Random started as a leftover—Flyknit yarn that we hadn’t found a use for. Nike designer Golnaz Armin started with this simple design challenge: Could we find a way to use this waste in a new shoe?
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    “NIKE exists to progress sport. But in recent years, we also face a broader challenge: to protect sport itself.”
    John Donahoe, President and CEO of NIKE