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    Purpose Moves Us

    Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.

    THE LATEST

    COVID-19 Response Efforts

    Now, more than ever, we need to come together and lift each other up. Nike is committed to using the power of sport to support our employees, communities and athletes* all over the world impacted by the coronavirus (COVID-19). Here’s what we’re doing to help.
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    7 Ways Nike is Celebrating Earth Day Everyday

    Driven by the belief that the best is yet to come, here are seven ways that Nike continues to reduce our impact, protect the planet and help create a better future for sport.
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    Nike's Space Hippie: Creating Our Lowest Carbon Footprint Shoe Ever

    Exploring new paths to creating more sustainable shoes, the Space Hippie series transforms scrap material from factory floors into a radical expression of circular design.
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    FY19 NIKE, Inc. Impact Report Executive Summary

    Check out highlights from our FY19 NIKE, Inc. Impact Report in the Executive Summary.
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    Nike remains dedicated to ethical and responsible manufacturing and we are deeply committed to ensuring the people who make our product are respected and valued.
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    A Letter From Our President and CEO

    "NIKE’s purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all. These are more than aspirations – they are foundational priorities that shape decisions across every aspect of our business."
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    Equality

    Equality isn't a game. But achieving it will be our greatest victory. Until we all win.

    We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.
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    United by a Common Thread: Celebrating BHM Stories

    Showcasing how the stories and experiences of Black athletes are woven together, the Common Thread series celebrates a collective legacy being defined through the power of sport and culture. Watch the first video narrated by Serena Williams.
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    Breaking Barriers Through Sport

    Every generation, athletes come along who are not just forces on the field, but drivers of global social change. Chris Mosier — the first transgender athlete to make a men’s U.S. National Team — is one of those athletes. Hear his story in the new documentary, The Chris Mosier Project, made in partnership with a Nike Pride grant.
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    From Courts to Career

    Our Women in Nike (W.I.N.) program gives retired WNBA athletes the opportunity to explore professional possibilities and transition into a career after basketball.
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    Community

    Kids are made to play. Let's get them moving again.

    Kids are made to play. Research shows that active kids do better in every possible way. But only 1 in 5 kids globally gets the physical activity they need — and girls are less active than boys. Together with our partners, we’re helping to change that and get all kids moving so they can reach their potential and lead healthier, happier lives.
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    Don't Change Your Dreams. Change the World.

    One coach is all it takes to start reversing the physical inactivity trend for kids. Meet the global change-makers inspiring others to take action and encouraging kids everywhere to dream bigger, brighter and further.
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    Why We Need Trained Coaches

    Coaches can make – or break – a kid’s experience with sport. At Nike, we’ve supported training for nearly 100,000 volunteer coaches around the globe. Here’s a look at the research into why training coaches is so crucial to kids.
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    Girls Coaching Girls

    Globally, girls still face all kinds of obstacles to getting—and staying—active. But thanks to the new Gurls Talk x Made to Play Fund, young women—like 21-year-old Mbali Dlamini from Zola, a section of Soweto near Johannesburg, South Africa—are stepping up to make positive change happen in their local communities.
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    Manufacturing

    Creating the best product while respecting people and the environment.

    How we make our products is as important as what we make. We work with suppliers who share our commitment to respecting the environment and people.
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    Responsible Sourcing

    At Nike, we build long-term relationships with our suppliers because we know having trust and mutual respect supports our ability to create product more responsibly, accelerate innovation and better serve athletes*.
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    Piloting a New Compensation Model

    We worked with Dara O’Rourke and Niklas Lollo from the University of California, Berkeley from FY15-18 to explore new methods to increase the value created in factories and increase compensation.
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    Environment

    Protecting the future of sport for all athletes*.

    If there is no planet, there is no sport. This understanding drives our North Star for sustainability – a future where all athletes* have access to safe places to play and train, enjoy sport and realize their full potential.
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    Climate and Sport

    Nike is taking climate action through Move to Zero, our journey towards a zero carbon, zero waste future. To understand how climate change affects all of us, we’ve partnered with expert researchers at the Climate Impact Lab to show the connection between a stable climate and athletic performance as well as a look at the future of our playing field – planet earth.
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    Changing the Conversation on Climate Change

    Noel Kinder, Nike's Chief Sustainability Officer, on Move to Zero and the future of sport.
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    Reuse-A-Shoe Turns 26

    Waste should not be wasted. It’s a simple concept and the foundation for a more circular economy.
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    Product

    Zero compromise for sustainable innovation.

    We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow with zero compromises for sustainability, style and performance.
    Learn how we're designing with zero compromiseArrow

    Nike's Space Hippie: Creating Our Lowest Carbon Footprint Shoe Ever

    Exploring new paths to creating more sustainable shoes, the Space Hippie series transforms scrap material from factory floors into a radical expression of circular design.
    Learn MoreArrow

    Flyleather Earth Day Pack: Inspiring Love for the Planet Every Day

    Nike’s collaboration with Steven Harrington on the Flyleather Earth Day Pack, made with at least 50% recycled leather fiber, aims to inspire love for the planet on Earth Day and every day.
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    Plant Color Collection

    Inspired by the origins of natural dyes, three Nike designers began exploring the possibilities of plant-based pigments.
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    “NIKE exists to progress sport. But in recent years, we also face a broader challenge: to protect sport itself.”
    John Donahoe, President and CEO of NIKE
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