Purpose Moves Us

Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.

Guiding the Future of Design

It’s a simple question with a complex answer: how can our product be recycled at the end of use? We understand that limited resources demand a transition to a circular economy, a world in which materials can be used and reused at their highest potential—and that’s why we created a Circular Design Guide.


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Equality isn't a game. But achieving it will be our greatest victory. Until we all win.

We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.

Kids are made to play. Let's get them moving again.

We know that sport has the power to move the world. And since research shows that active kids do better in every possible way, we’re helping schools and communities set up and run programs dedicated to play and physical activity.

Creating the best product while respecting workers and the environment.

How we make our products is as important as what we make. We work with suppliers who share our commitment to respecting the environment and factory workers.

Protecting the future of sport for all athletes*.

If there is no planet, there is no sport. This understanding drives our North Star for sustainability – a future where all athletes* have access to safe places to play and train, enjoy sport and realize their full potential.

Zero compromise for sustainable innovation.

We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow with zero compromises for sustainability, style and performance.
In the face of today’s challenges—from climate change to inequality to how we unleash the potential of the next generation—I believe we need our boldest dreams yet.
Mark Parker, Chairman, President and CEO of NIKE