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    Purpose Moves Us

    Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.

    THE LATEST

    NIKE, Inc. Announces Partnership with Time to Vote

    NIKE, Inc. celebrates the right to vote on the 55th anniversary of the historic Voting Rights Act by joining with Time to Vote, a nonpartisan effort to increase voter participation in U.S. elections.
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    Michael Jordan and Jordan Brand Announce Initial Partners for $100 Million, 10-Year Commitment

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    Nike Statement August 27, 2020

    Nike stands in support of NBA and WNBA players and athletes across the sports community
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    Finding Wellness in Motion

    Nike N7 Ambassadors help empower the next generation.
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    COVID-19 Response Efforts

    Now, more than ever, we need to come together and lift each other up. Nike is committed to using the power of sport to support our employees, communities and athletes* all over the world impacted by the coronavirus (COVID-19). Here’s what we’re doing to help.
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    Nike Statement on Xinjiang

    Nike remains dedicated to ethical and responsible manufacturing and we are deeply committed to ensuring the people who make our product are respected and valued.
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    Introducing Naomi Osaka’s Play Academy

    Learn how Nike and the two-time Grand Slam champion are teaming up to help change girls’ lives through play and sport.

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    Equality

    Equality isn't a game. But achieving it will be our greatest victory. Until we all win.

    We believe in the power of sport to unite everyone and to inspire people to take action in their communities. We are committed to creating an inclusive culture at Nike and breaking down barriers for all athletes*.
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    United by a Common Thread

    Showcasing how the stories and experiences of Black athletes are woven together, the Common Thread series celebrates a collective legacy being defined through the power of sport and culture. Watch the first video narrated by Serena Williams.
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    How We Stand Up for Equality

    We believe in the power of sport to unite and inspire action. Together with our employees, athletes and partners around the world, we’re working to level the playing field for all.
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    Jordan Brand Wings

    We believe the ball should bounce the same for everyone. And that education and access have the power to promote diversity, inclusion and equality.
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    Community

    Kids are made to play. Let's get them moving again.

    Kids are made to play. Research shows that active kids do better in every possible way. But only 1 in 5 kids globally gets the physical activity they need — and girls are less active than boys. Together with our partners, we’re helping to change that and get all kids moving so they can reach their potential and lead healthier, happier lives.
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    Fun Ways to Keep Kids Moving this Summer

    Kids are Made to Play. And as everyone faces new challenges to keep kids moving this summer, we’re here to help. Because at Nike, we know that kids who move, move the world.
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    Introducing Naomi Osaka’s Play Academy

    Learn how Nike and the two-time Grand Slam champion are teaming up to help change girls’ lives through play and sport.
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    Don't Change Your Dreams. Change the World.

    One coach is all it takes to start reversing the physical inactivity trend for kids. Meet the global change-makers inspiring others to take action and encouraging kids everywhere to dream bigger, brighter and further.
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    Manufacturing

    Creating the best product while respecting people and the environment.

    How we make our products is as important as what we make. We work with suppliers who share our commitment to respecting the environment and people.
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    Responsible Sourcing

    At Nike, we build long-term relationships with our suppliers because we know having trust and mutual respect supports our ability to create product more responsibly, accelerate innovation and better serve athletes*.
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    Piloting a New Compensation Model

    We worked with Dara O’Rourke and Niklas Lollo from the University of California, Berkeley from FY15-18 to explore new methods to increase the value created in factories and increase compensation.
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    Environment

    Protecting the future of sport for all athletes*.

    If there is no planet, there is no sport. This understanding drives our North Star for sustainability – a future where all athletes* have access to safe places to play and train, enjoy sport and realize their full potential.
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    7 Ways Nike Is Taking Action for a Better, More Circular Future

    Driven by the belief that the best is yet to come, here are seven ways that Nike continues to reduce our impact, protect the planet and help create a better future for sport.
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    Climate and Sport

    Nike is taking climate action through Move to Zero, our journey towards a zero carbon, zero waste future. To understand how climate change affects all of us, we’ve partnered with expert researchers at the Climate Impact Lab to show the connection between a stable climate and athletic performance as well as a look at the future of our playing field – planet earth.
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    Nike partners with EFM to further offset carbon emissions

    As part of Move to Zero, Nike’s journey towards a zero carbon and zero waste future, we’ve partnered with EFM to offset the carbon emissions generated in the outbound shipment of all Nike.com purchases in the U.S.
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    Product

    Designing for a better, more circular future.

    We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop sustainable products and innovate new materials because we’re dedicated to finding ways to solve today’s problems for a better tomorrow.
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    Nike's Space Hippie: Creating Our Lowest Carbon Footprint Shoe Ever

    Exploring new paths to creating more sustainable shoes, the Space Hippie series transforms scrap material from factory floors into a radical expression of circular design.
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    5 Ways the Nike Air VaporMax 2020 Flyknit Celebrates Circular Design

    The Nike Air VaporMax 2020 Flyknit is one of Nike’s most sustainable shoes to date, made with at least 50 percent recycled content by weight.
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    Nike, Converse and Jordan Brand Discuss the Future of Sustainable Design and Innovation

    Meet the creative minds driving NIKE, Inc.'s Move to Zero and other sustainable initiatives forward.
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    “NIKE exists to progress sport. But in recent years, we also face a broader challenge: to protect sport itself.”
    John Donahoe, President and CEO of NIKE
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