Our Approach to Community Impact

Moving the World Forward, Starting With Kids

Community has always been at the core of who we are and what we do. We make investments and work with partners and employees around the world to help advance equality, level the playing field for all and provide play- and sport-based programs to kids. Because we know that active kids do better in all aspects of their lives — they’re more resilient, do better academically, are more engaged with their communities and more successful in their future careers. And making play and sport more accessible and approachable across the globe will allow everyone to reach their greatest potential — both on the court (or field or track) and off.

Getting Kids Moving

Kids are made to play, but not everyone gets the opportunity. Only 1 in 5 kids globally gets the physical activity they need. Through Made to Play, we’re pushing for a world where every kid has access to play and sport, especially girls and kids in underserved communities who face more barriers to play. With sport, kids have the opportunity to discover their own potential. We make investments and work with partners around the world to provide play- and sport-based programs to 17 million kids.

Leveling the Playing Field

We’re committed to fostering a culture of inclusion and diversity at Nike — and breaking down barriers for athletes* around the world. We partner with world-class organizations and grassroots nonprofits dedicated to advancing equality and expanding opportunities in the communities where we live and work.

Committing to Communities

Together with our employees and 90+ community partners — schools and local organizations — around the world, we’re investing in solutions and taking strides to create positive, lasting change.

Engaging Our Employees

Nike employees around the world continue to share their passion for sport and giving, bringing their purpose to life in their communities. We’re proud to support their efforts.