Inspiring Communities

From the start, community has been at the core of who we are and what we do. Leveraging the power of play and sport as a unifying force, we're committed to helping kids reach their greatest potential and creating more equal playing fields for all. Together with schools and grassroots, national and international organizations around the world, we’re investing in solutions to create positive, lasting change by removing barriers to play and sport for kids.

Our Focus

Getting Kids Moving

Leading with Girls

Training More Coaches

Getting Kids Moving

We put kids at the center of our work. Together with our partners, we support insights-driven, locally relevant programming in key cities to address the unique challenges kids face to getting active. We also invest in programming that specifically helps remove barriers to play and sport for the least active kids (e.g., girls, kids in underserved areas, kids with different abilities, etc.). Learn more about Made to Play, our commitment to get kids moving through play and sport.

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Leading with Girls

In many parts of the world, girls are dropping out of play and sport twice as often as boys. That’s why we’re investing in gender-inclusive training, growing the number of female coaches (i.e., role models) and removing cultural and physical barriers to participation so girls everywhere can play with confidence.

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Girls Coaching Girls

Globally, girls still face all kinds of obstacles to getting—and staying—active. But thanks to the new Gurls Talk x Made to Play Fund, young women—like 21-year-old Mbali Dlamini from Zola, a section of Soweto near Johannesburg, South Africa—are stepping up to make positive change happen in their local communities.

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Training More Coaches

When it comes to getting kids excited about — and sticking with — sports, a good, positive coach can make all the difference. That’s why we’re working with our partners to help increase the quantity and quality of youth volunteer coaches across the globe, focusing on both the fun and fundamentals of sport and movement. We’re also engaging our employees, encouraging them to serve as youth coaches and provide positive experiences in play and sport to kids in their local communities.

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Driving Equality Through Sport

As a kid growing up in Detroit, Anthony Johnson was always looking for positive role models, and he found them in sports. Now, as assistant head coach at the Nike Detroit Community Store, he’s in a position to offer the same thing to kids just like him.

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“Remember, we’re all Made to Play. Be that someone in a kid’s life and give them the opportunity to unleash their potential and realize their dreams.”

Jorge Casimiro, Chief Social & Community Impact Officer, NIKE, Inc.

Goals & Impact

We’ve set ambitious targets and measure our progress as we go.

Learn more about our progress in our FY19 Impact Report

>17

Kids got active with the help of Nike and its 90+ community partners around the world

100

Community coaches trained, with the help of partners, to create positive sport experiences for kids

$417

Invested from FY15-FY19 to drive impact in our communities

Impact is a Team Sport

Creating lasting change doesn’t happen alone or overnight. We work with community partners on programming, engage our employees and make investments around the world to support our efforts.

Learn more about our approach to community impact