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    Inspiring Communities

    From the start, community has been at the core of who we are and what we do. Leveraging the power of play and sport as a unifying force, we're committed to helping kids reach their greatest potential and creating more equal playing fields for all. Together with schools and grassroots, national and international organizations around the world, we’re investing in solutions to create positive, lasting change by removing barriers to play and sport for kids.

    Our Focus

    Getting Kids Moving
    Leading with Girls
    Training More Coaches

    Getting Kids Moving

    We put kids at the center of our work. Together with our partners, we support insights-driven, locally relevant programming in key cities to address the unique challenges kids face to getting active. We also invest in programming that specifically helps remove barriers to play and sport for the least active kids (e.g., girls, kids in underserved areas, kids with different abilities, etc.). Learn more about Made to Play, our commitment to get kids moving through play and sport.
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    Leading with Girls

    In many parts of the world, girls are dropping out of play and sport twice as often as boys. That’s why we’re investing in gender-inclusive training, growing the number of female coaches (i.e., role models) and removing cultural and physical barriers to participation so girls everywhere can play with confidence.
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    Girls Coaching Girls

    Globally, girls still face all kinds of obstacles to getting—and staying—active. But thanks to the new Gurls Talk x Made to Play Fund, young women—like 21-year-old Mbali Dlamini from Zola, a section of Soweto near Johannesburg, South Africa—are stepping up to make positive change happen in their local communities.
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    Training More Coaches

    When it comes to getting kids excited about — and sticking with — sports, a good, positive coach can make all the difference. That’s why we’re working with our partners to help increase the quantity and quality of youth volunteer coaches across the globe, focusing on both the fun and fundamentals of sport and movement. We’re also engaging our employees, encouraging them to serve as youth coaches and provide positive experiences in play and sport to kids in their local communities.
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    Driving Equality Through Sport

    As a kid growing up in Detroit, Anthony Johnson was always looking for positive role models, and he found them in sports. Now, as assistant head coach at the Nike Detroit Community Store, he’s in a position to offer the same thing to kids just like him.
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    “Remember, we’re all Made to Play. Be that someone in a kid’s life and give them the opportunity to unleash their potential and realize their dreams.”
    Jorge Casimiro, Chief Social & Community Impact Officer, NIKE, Inc.

    Goals & Impact

    We’ve set ambitious targets and measure our progress as we go.
    Learn more about our progress in our FY19 Impact ReportArrow
    >17
    M
    Kids got active with the help of Nike and its 90+ community partners around the world
    100
    K
    Community coaches trained, with the help of partners, to create positive sport experiences for kids
    $417
    M
    Invested from FY15-FY19 to drive impact in our communities
    Impact is a Team Sport

    Creating lasting change doesn’t happen alone or overnight. We work with community partners on programming, engage our employees and make investments around the world to support our efforts.

    Learn more about our approach to community impactArrow

    Our Partners

    Together with more than 90 partners — schools and community organizations — around the world, we’re investing in solutions and taking strides to provide more positive experiences in play and sport.
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    Our Employees

    Nike employees around the world continue to share their passion for sport and giving, bringing their purpose to life in their communities. In FY19, global employees donated $9.8M (with a boost from Nike-matched dollars) to charitable organizations and schools. The Nike Community Ambassador (NCA) program gives Nike store the opportunity — and training — to serve as local volunteer coaches too.
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    Our Investments

    NIKE, Inc. invests a minimum of 1.5% pre-tax income (PTI) each year to drive positive impact in our communities and help level the playing field for all.
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    Resources

    To learn more, download our FY19 Impact Report and check out the information below.
    View the FY19 NIKE Impact ReportArrow
    Past ReportsArrow
    Nike Social & Community ImpactArrowHow to Coach Kids Training ToolArrowNike News Arrow2020 Targets Performance SummaryArrow

    Related Topics

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    Protecting the Environment
    If there is no planet, there is no sport. This understanding drives our North Star for sustainability—a future where all athletes* have access to safe places to play and train, enjoy sport and realize their full potential.
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    Innovating Sustainably
    We have a responsibility to ensure that all athletes* can train, live and thrive for generations to come. We develop products with sustainability in mind and innovate new materials because we’re dedicated to finding ways to help solve today’s problems for a better tomorrow.
    Learn MoreArrow
    Making Product Responsibly
    How we make our products is as important as what we make. We work with suppliers who share our commitment to respecting the environment and people.
    Learn MoreArrow
    Standing Up for Equality
    We believe in the power of sport to unite and inspire people to take action in their communities. We are committed to fostering an inclusive culture at Nike and to breaking down barriers for all athletes.
    Learn MoreArrow
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