We believe in the power of sport to move the world forward, starting with kids. Kids who are active are healthier, happier and more successful in school and in their future careers. So we’re working with community partners across the globe to help get kids moving. We’re also training more coaches—including Nike employees—so they’re better prepared to give kids positive experiences in sport and play. We do this because we know the impact a supportive coach can have on a kid, and it goes well beyond the playing field. Here’s a spotlight on how these efforts have come to life in Europe, the Middle East, and Africa.
Creating lasting change and impact doesn’t happen alone. We engage community partners, our employees and schools around the world to make it a true team effort.