NIKE is committed to inspiring and supporting communities to get kids moving, and the potential pay-offs are big. Active kids are healthier, happier, and do better – on the playing field, in the classroom and, one day, in their careers and communities.
As a brand committed to sport, we encourage and support our employees efforts in engaging in a healthy lifestyle.
- Drive sustained community impact by getting kids moving in our Key Cities and sourcing backyards with 50% girl participation
- As part of Made to Play, and through our Nike Community Ambassador program, we’ve trained 6,700+ retail athletes from 560+ stores and across 29 countries to help kids get moving through play and sport
- Building on collaborations with partners such as the U.S. Olympic & Paralympic Committee we created a training module called Coaching Girls, for volunteer youth coaches to help build a culture that makes sport fun and inclusive for girls
More related highlights can be found in the FY20 Nike Impact Report.